People with straight and curly hair are often at odds with each other. They always feel the grass is greener on the other side and would prefer if their hair was different. If there is one thing that unites all hair types and all genders, it is the good old scrunchie! Oh, what a relief these scrunchies are. They don’t make your hair frizzy, protect you from damage caused by simple elastic bands and look dapper at the same time.
Believe it or not, our humble scrunchie has an interesting history behind it. It was invented and patented by a woman who was distressed by the metal ties that were used back in the ’80s. The name was inspired by the creator Rammy Reveson’s pet poodle toy, Scunci. Scrunchies became a hit in the ’90s and early 2000s but disappeared along the road. Thankfully, scrunchies are back on the block and they are more popular than ever! Did you know college dorm rooms that had scrunchies on the doorknob would indicate nasty activities taking place? Yeah well, one scrunchie, a thousand uses!
A simple Google search will lead you to a few hundred websites searching scrunchies online. We, the ever modest people of Bewakoof, figured out the best 10 brands that sell the best scrunchies online. Scroll down and start taking notes already!
10 Best Scrunchie Brands in India-
When you visit Charmin’s website you’ll wonder if you’ve landed on a kawaii Korean teenager’s Pinterest board. It follows the pastel pink and lavender hues and honestly reminds us of hot chocolate and marshmallows. Coming to scrunchies, they have such a variety to flaunt! They have a collection of silk scrunchies and cotton scrunchies, ranging from small, medium to large sizes. The oversized scrunchies look bomb, btw. Charmin’s scrunchies will charm you for sure!
Oh, and they also sell charms, bracelets (they have an option to build your own bracelet!), chains, earrings and even soaps! Take a look at their cutesy website for scrunchies online and some more trinkets.
2) Simply Scrunchy
Did someone ask for handmade yet affordable scrunchies online? Well dearie, Simply Scrunchy is your place to go! Founder and owner Mariya makes each scrunchie herself with utmost care and love. She makes silk, cotton and net scrunchies. Do you know what is the best part? She even customizes them! You can ask for any print you want and she’ll turn it into a scrunchie. Our favorite part about Simply Scrunchy is the customized birthday boxes.
You can build a birthday box with scrunchies, necklaces, stickers, keychains, masks and handwritten notes! You can also order yourself a matching mask from Simply Scrunchy. Slide into their DMs to order your dream set(s)!
We are in awe of the sheer talent showcased by the lady behind Divyana. Divyana is an online brand that sells hand sewn products – usually pouches, buntings, bags, folders and of course, scrunchies. Divyana runs a non profit project called The Scrunchie Project to support the people hit by the pandemic. All the proceeds of the scrunchie sales are directed towards the needy. She used scrap fabrics from her other sewing projects, silk and satin to make her scrunchies.
The founder Divya is being helped by her family to make all the quirky scrunchies you see on her page. If you purchase from them you are not only helping your hair but also helping the families that are affected. So go ahead, do your bit. Place your order for scrunchies online via her Instagram page Shop with Divyana.
4) Fabric Tree
A mother daughter duo from Kolkata makes sustainable accessories and honestly, we love it! Saving the environment with such pretty accessories is the kind of thing we are into. They usually make cotton scrunchies in various prints and sizes. You guessed it, the oversized ones have our hearts! They have wooden motifs and bunny ears scrunchies as well! The Fabric Tree also mentions the care routine for the scrunchies- soak them in warm soapy water for 5-10 minutes, wash them gently and then rinse. Let them dry naturally and your old cotton scrunchie will be as good as new.
P.S- Don’t try this with your silk/satin scrunchies, please.
PPS – If you are making a note of the best scrunchie brands to buy from, The Fabric Tree has to be on your list!
Pretty name, pretty stuff. Orquez is a Mumbai based small business going on to become a lifestyle brand. They sell only scrunchies online at the moment. We love love love the colour combinations in the sets that they create. They have fluffy scrunchies- a thing we’ve rarely seen. They often collaborate with Instagram influencers and have affiliate codes.
Take a look at their highlights before you purchase anything! Their website is under the weather right now so you can place orders via their Instagram page. And did we mention they prefer COD over online payments? Whaaaa? Yas yas yas!
6) Small Needs
Don’t be fooled by the name. Small Needs will fulfill all your big needs too! They make contemporary accessories including t-shirts, scrunchies, and tote bags. Their scrunchies are snug, comfortable and versatile. They sell scrunchies online made of cotton, silk, satin, and organza. Small Needs makes pom pom scrunchies, XL scrunchies, scarf scrunchies and even stash scrunchies.
Stash scrunchies have a hidden pocket and you can hide your cash, keys, hairpins, face mask, lip balm, etc in it! Such a handy product for the likes of us who keep losing these important tidbits. Whether you are in the mood for retro floral scrunchies or the contemporary Tussar silk ones, Small Needs’ website is your destination. They provide cash on delivery as well. Woot woot!
7) Hair Love
Scrunchies are God sent gifts from Heaven for every curly haired person. The woes of curly hair are many but if there is one small thing that can save them, it’s the scrunchie. Thankfully Hair Love understands this. They are dedicated to the needs of curly hair and make products that will make our lives easier. They flaunt an array of products such as microfiber towels and mitts, thermal caps, silk pillow covers, satina and silk bonnets and silk scrunchies.
Every single scrunchie of theirs is tailored to perfection- they don’t slip away easily and don’t detangle your hair. Curlies, if you are for top scrunchie brands online, Hair Love is your Lord & Saviour. Don’t worry, their scrunchies are suitable for all hair types. Check their website if you don’t believe us!
8) Attic Salt
The words ‘affordable luxury’ sound like an oxymoron but one look at Attic Salt and you know what they mean. Attic Salt was created in an ode to support the local artisans. The aim was to create a synergy between the work of the local artisans and the rising demands of Western wear. And honestly, they nailed it! Attic Salt houses clothes, hair accessories for girls such as headbands, jewellery, scarves, and scrunchies. They sell 100% mulberry silk scrunchies online via their website.
Mulberry silk is hailed as the Holy Grail for frizzy and dry hair. They reduce friction, thereby reducing damage and breakage. The scrunchies come in 3 sizes and in the colors blush pink, black, white, baby pink, and olive green. Let the elegant mulberry silk from Attic Salt hug your tresses today! They have 15% for first time purchasers so go on, claim your discount!
9) The NeedleMaid By Ichha
Wait, a scrunchie made by fabrics sourced from the foothills of the Himalayas? Where do we sign up?! The NeedleMaid by Iccha is a good place to start. A zero waste and sustainable brand, the NeedleMaid by Iccha is a Darjeeling, based brand that handcrafts each product in a bid to make it unique and go easy on Earth at the same time. They’ve introduced us to scarf scrunchies- a mix between headscarves and scrunchies.
You can customize and select any type of fabric that you want for your products. They are washable and the packaging is reusable. You may just get surprise scraps of fabrics with your order! Your search for eco-friendly scrunchies online ends here, my child.
10) The Frill Store
Leona Lobo, the founder of The Frill Store makes aesthetic and appealing scrunchies all by herself. She makes scrunchies out of butter crepe, satin, cotton and even chikan fabric! We love the hues that she has selected for them- from sage to olive green to lavender. Very chique! She has also added a zipper to the scrunchie- in case the tie breaks, you can just replace it instead of tossing the scrunchie. She’ll make you a matching mask too. Leona customizes the scrunchies just the way you want them. The scrunchies are pocket-friendly, they start at 35 only! Take a look at her Instagram page and order yours now!
The year 2021 has seen the two greatest comebacks- Bennifer and scrunchies. Your locks deserve some tender, loving care and scrunchies are a good note to start with. Now that you know where to find the best scrunchies online, scamper already! Also, a gentle reminder you can also do some online shopping for matching outfits to go with the scrunchies.
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