10 years of Craziness
Woohoo! It’s our 10th Birthday Bash and we can’t contain our excitement! Birthdays come once a year and it surely deserves all the attention and hype! This being our 10th, it would be wise to say that we have evolved over the years but that ain’t stopping us from being any less crazier. So put on the party hats and join us in a month-long celebration filled with exciting new launches, hottest offers and crazy games! But before that a little flashback into fantastic Bewakoof’s journey won’t hurt!
A Little Backstory
In 2012, Prabhkiran Singh and Siddhart Munot decided to take a huge leap and own their craziness in a world that expects everyone to be perfect. To add to their delight, Bewakoof has garnered much love from the audience. From the design “Ghanta Engineering” to “Aao Kabhi Haveli Pe” and other blockbusters, it rephrased the way people define “perfect” and owned their crazy in the best possible way!
New Month, New Color – became our mantra
They say life is dull and boring without color and we don’t disagree! To brighten up the lives of our audience we decided to launch #ColorOfTheMonth. On the 1st of each month, a new color is launched at a special price that is valid for 72 hours. So on our 10th Birthday, the #ColorOfTheMonth had to be Birthday Yellow- a little step taken by us to spread some happiness and celebrate our crazy self.
Won Million Dils With DesignOfTheDay
In 2017, we launched #DesignOfTheDay and proved why we are better than the others! Just like every other day, during our 10th Birthday month too – you can grab new designs daily at 3 pm. Plus what better way to celebrate the birthday when you get these designs at a special price. So wait no more! Keep an eye out for some of the most trending designs of the season.
If you don’t find what you are looking for you can Customize it! That’s right, we now let you be the artist of your dreams and paint the best masterpiece with B’You! A customization platform wherein you can design your own t-shirt starting at Rs.499.
Try it now!
We Adore Both Gen Z & Millennials
Add a pop of colors and bring the good old times back to your wardrobe with our uber-cool Pop Culture Collection. From the childhood favorites like Tom Jerry, Looney Tunes, Garfield, and Disney characters to casting a magical spell on Potterheads, our collections were a huge hit! You sure stupefied your peers with your style and vibe in Central Perk with the F.R.I.E.N.DS. collection.
And that’s not all folks! The celebration would be incomplete if we didn’t add more characters to our kitty! So, keep an eye out for some of the Biggest, Hottest & Quirkiest Launches of the season.
Claiming The Limelight
From winning our audience’s hearts to winning over the Bollywood stars, we onboarded the rockstars of Indian cinema like Rajkumar Rao, Sanya Malhotra, Siddharth Malhotra, and Fatima Sana Shaikh.
Breaking Our Own Records
From going all gaga over Jumbo Prints, flaunting the uptown funk look with Streetwear, and popping the basics with our stupendous Coca-Cola collection, we broke our own records with the best performing collections. Needless to say, people also went bananas over the Minions collection and were all “doin’ good (read in Joey’s voice)” with the F.R.I.E.N.D.S Collection. The Marvel collection assembled a large fandom and the Anime collection surely added some meaning and colors to several lives. Also, how can we forget the BTS collection that colored the town in purple!
Made With Universe’s Special Secrets
Manifested the cosmic energy and launched our 1st ever mineral-rich skincare range, Cosmos and soon went on to add some goodness of nuts in the skincare routine by launching GoNuts. With this Bewakoof became the one-stop shop for all the skincare routine shopping.
Embrace Your Uniqueness With Bewakoof
We know how you would love to see your thoughts and ideas getting imprinted and taking the shape of your ideal OOTD. We have launched a special section called B’You where you can let your imagination go wild and splash some colors on the canvas of your favorite t-shirt and flex your unique style statement.
We Skipped To The Makeover Part
We knew it was time for a change and decided to do that in a crazier way. Took rebranding to the next level, by launching our new logo. The logo sure did take a 360° turn but got even quirkier.
Influencing, Inspiring, and Spreading Joy
Bewakoof is all about spreading joy and laughs and it can’t be any truer for our social media pages. We embraced the fun content route and now 1.7 million people go ROFL on our posts and wait for the weekly fun contests too. To witness the madness live join the upcoming Birthday Live session on our Instagram and Facebook page where our team is all ready to go crazy! Make sure to join the e-party and pop some confetti!
Made Netflix & Style A Thing
We identified the craze of our audience with the upcoming blockbusters and decided to come up with our biggest collaborations! From Hollywood franchises to Bollywood action, we came up with collections inspired by Spiderman: No way home, RRR, Toofan, Pushpa: The Rise, and more rowdy movies that made a space in your lives. Explore our fire collection and create your own fandom.
Collections That Hit Home & Wins Heart
We had our moments of shock where our collections had escalated faster than we had thought and won several hearts. With a sweet combination of quirk, fashion and comfort, we came up with some Rambo collections like Oversized T-shirts, Tank Tops for women, Shirts, Ethnic Wear, Co-Ord Sets, Sleepwear Co-ord sets. Indo-fusion Wear was our showstopper as we made our way through festivals and other celebrations.
Choose The Best- The Final Decision Is Yours
We believe in “mann ki baat” and we have created a mechanism so that your thoughts reach out to us. Moreover, we take pride in leaving the decision in your hands and ensure that you get to take your favorite design home! To bring out the best in front of you, we conduct daily polls on our website which gives you a special cue of what’s coming up next and what others love. Not only you can choose the best designs, but you will also be excited to see your favorites as #DesignOfTheDay or even win most of the votes. Nothing is better than that, mate!
Play For Fun, Earn For Real
True to our tone of being a fun brand, we also have dedicated a special area for fun games that will pull out the memer in you. With games like Spin The Wheel, Maths Quiz, Identify The Actors, and Create A Meme, you have a plethora of options to try your hand at something fun and earn wallet credits.
When Life Gives You Curves, Flaunt Them!
A perfect body image is the biggest bluff anybody would ever tell you. We believe in flaunting your curves and ruling the runaway in your unique way. We have a dedicated section for all the curvy people out there who can experience the best form of fashion and comfort with us. From printed t-shirts to shorts and pyjamas, you name it, we have it all!
Miles To Go Before We Rock & Roll
We can proudly say that we have collaborated with some awesome brands and are rocking the quirky game in the best way. From high bass music for your ears to comfy nightwear and lightweight shoes, we have your favorite brands on Bewakoof. Clovia, BoAt, Cosmos, Mocha, Aks, High Star, and many more have partnered with us in our mission of making this world a quirkier place.
We hope you enjoyed reading about our fantastic journey. Once again we would like to thank you for contributing to our dreams and invite you to join our birthday bash and cheer us in style.