Social Media Executive


Whats it About:

  • We are looking for a Social Media Manager who will manage our social media channels to sustain an engaging audience experience and to increase audience satisfaction. Researches and analyses social media trends, to improve social media presence and campaign efficacy. Works with various departments to promote the overall brand through social media channels.

Why Bewakoof?

  • Founded 9 years ago, Bewakoof is one of the largest Youth Fashion Brands in India. Started by 2 IIT Bombay alumni, its one of the fastest growing consumer brands in the country. The company has a revenue run-rate of 250crs, growing more than 100% Y-O-Y, and has managed to be the sole profitable player in the online shopping space in India. Serving 30,000 products daily, Bewakoof has sold over 1crore products till date, with a team-strength of 250 employees and a 1000-people workforce across manufacturing and warehousing. We plan to grow 10x in the next 4 years with a vision to create Indias largest Youth Fashion Brand, and this is your chance to be a part of our exciting journey!

Key Responsibilities:

  • Should be well versed with exploring and creating original memes/gags/jokes
  • Nerdy about the latest trends and news
  • Developing short, simple and satirical humour strategy for B-Shots
  • Updated with all things pop culture, bollywood etc.
  • Should be creative AF, get jaws to drop with ridiculous ideas
  • Manage Bewakoofs presence on B-Shots with memes, fan images, fashion videos stc.
  • Engage with users proactively.
  • Excellent command over the English language and meticulous proofreading abilities
  • Social Media Brand Queries & ORM activities within the brand


  • Good sense of humor
  • Making memes on trending topics should be a cakewalk
  • Strong awareness of new and emerging social media trends
  • Solid understanding of analytics and metrics
  • Excellent writing skills and a keen visual sense
  • An eye for detail and a quick wit
  • Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives

Nice To Have:

  • Basic knowledge about Photoshop & After Effects
  • Content writing

Key Competencies:

  • Excellent communication skills
  • Light-hearted humor
  • Up to date with latest trends and happenings

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